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"Words Matter: Use Sentiment Analysis to Understand and Improve the Patient Experience
READ MOREIQVIA’s NTB Forecast methodology revolutionizes pharmaceutical forecasting by focusing on patient acquisition, enabling accurate, nimble, and actionable forecasts. This approach enhances decision-making in investment, resource allocation, sales force sizing, promotional activities, and market access tactics, supporting brand performance from launch through its lifecycle.
Key Takeaways:
- The NTB Forecast, a rigorous and accurate methodology, represents a significant leap forward in pharmaceutical forecasting.
- It leverages new patient acquisition which has been proven to be the best predictor of long-term brand performance.
- The NTB Forecast Simulator allows the forecast to be linked to promotional investment, sales force size, primary intelligence, key opinion leader network activation, and much more to optimize brand performance.
Speakers:
Ester Oben Etah
Sr. Principal, U.S. Launch Excellence, IQVIA
Brian Lasky
Sr. Principal, U.S. Launch Excellence Lead, IQVIA
Elyse Munoz
Director Thought Leadership, IQVIA
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Market Access
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